The course aims at familiarizing participants with Strategic Management and its key role in shaping the direction of organizations. It is designed to address the challenges junior and middle level managers working in different sectors of the maritime industry face and at the same time acquaint those who have no or limited experience on the topic of Strategic Management. Strategy is essential for any organization whether this is for profit or not, since it defines its direction via actionable plans. Those attending the module with e-Maritime will become familiar with strategic thinking and will be able to make flexible strategic decisions.
Maritime Strategy and Policy
400.00 €
Subjects
- The chapter aims at familiarizing the reader with the fundamentals of strategic thinking
- Understand the importance of strategic management
- Become aware on the ingredients enabling competitive advantage
- Differentiate between strategy and business model
- Make clear what is NOT a Strategy
- This chapter aims at presenting via practical examples the process of strategic thinking
- Provide an up-to-date view of what strategy should be
- Presents the different levels of strategic decisions
- Familiarize the reader with different strategic methodologies
- Distinguish between fundamental the concepts of vision and mission
- The chapter aims at providing the fundamentals of analyzing and comprehending the external business environment
- Present the different methodologies and tools for conducting an external environment analysis
- Understand the factors that are relevant to analyzing the external environment of the maritime industry
- The chapter aims at providing the fundamentals of analyzing and comprehending the internal business environment
- Present the different methodologies and tools for conducting an internal environment analysis
- Understand the factors that are relevant to analyzing the internal environment of the maritime industry
- The chapter aims at presenting the different strategic options organizations have at corporate level.
- Present the process that leads to corporate level strategic options
- Clarify the different types of diversification
- Provide understanding of different strategy formations
- The chapter aims at presenting the different strategic options organizations have at business level.
- Presentation of the necessary steps for crafting a strategy at the business level
- Understanding of the strategies adopted based on the market environment
- Understanding of the strategies adopted based on the firm situation
- The chapter aims at presenting the different strategic options organizations have at functional level
- Present the strategies for the different functions of an organization
- Focus on supply chain strategies
- The chapter aims via a case study to present the key strategic challenges shipping management companies face at Business, Functional and Operational level
- Document the strategic decisions at business, functional and operational level
- Understand the decision processes involved
- Compare among three main maritime sectors namely, dry bulk, liquid bulk and liner
- The chapter focuses on the strategic challenges ferry companies operating in the Greek market face.
- Understand the strategic challenges at sector level
- Present market structure
- Present functional and operational challenges
- Illustrate and in depth SWOT analysis
- The chapter aims at the in depth understanding of the strategic challenges the port industry faces via a case study
- Understanding of the port system
- Presentation of key strategic investment challenges
- Familiarization with simulation and probabilistic modeling
- Illustration of an investment decision methodology
About Instructors
Lagoudis Ioannis
Dr. Ioannis Lagoudis is Assistant Professor at the Department of Maritime Studies at the University of Piraeus